Tuesday, February 12, 2008

Planning your office network

When running an office there are enough things to worry about without the perils of an IT infrastructure. IT is something we want to be as unobtrusive as possible. When there is a problem and the network goes down, it seems that everything is wedded to computers and that there is nothing we can do. This is more the result of bad planning than the inexorable march of technology on our daily lives. With a bit of thought, with redundancy and backup procedures built into your system, you need not lose valuable time if there is a problem.

In order to have a well-planned network organisations need to think about the following facets of IT:

Network Layout - A periodic review of the changing layout of buildings and the changes in technology that might make for a more reliable network shoud be undertaken. Networking speeds have increased steadily over the years with Fast Ethernet (100mbps) overtaking Ethernet (10mbps) as the common networking speed and then with Gigabit Ethernet (1000mbps) becoming more common over the last three years. It is worth bearing in mind that data transferred using Ethernet speeds will theoretically travel a hundred times slower than that over Gigabit Ethernet. As Internet speeds increase, as more tasks are accomplished over the Internet and as the IT system becomes more integrated, it is important to assess whether the benefits of increased speed in the network outweigh the costs of upgrading equipment. Wireless networking has been in its infancy with limited speeds and ranges being unsatisfactory for use in the office environment but the upcoming 802.11n protocols will mean wireless devices have a wider range and faster transfer speeds. This may be a viable option in the future.

Users - The number of people using the system and their needs should be kept under observation. Each user requires bandwidth, a network identity and licenses for the software you are using.

Hardware - A strategic look at hardware purchase is often advisable. This might mean that the majority of hardware is purchased at the same time ensuring uniformity for users and lower prices. Furthermore, regular diagnostic checks of the hardware can keep everything running smoothly and help in identifying pieces of equipment that need upgrading or replacing.
Software - It is worth keeping a record of the software used across the network and periodically polling users to see if they have changed anything or added any software that might be useful to other users. Furthermore, if an organisation's policy is to bring a certain degree of uniformity to the network, software should be volume-licensed. This will ensure large savings in the long-run. By doing this, it is also easier for people to understand what is happening and quickly pick up on work should a staff member be away.

Shared resources - Some thought should be given to the resources that can be shared over the network, be they public emails, shared files and folders, shared databases or anything else. Sharing resources across the network can save large amounts of time and can avoid duplication of work and resources.

Remote access - Many office networks can be made available online. Company members should be able to check their email or access their PCs remotely. This can be beneficial for sales staff out on the road or for directors or partners that need to check that an important correspondence has been received whilst on holiday.
Upgrade schedule - A schedule that could give a timescale for the upgrading and replacement of PCs is useful on a budgetary level and it would ensure that staff neither become frustrated nor waste their time staring at egg-timers.

Future needs - The future needs of any organisation must be looked at and budgeted for. There is no point in one department replacing some equipment to a system that will be redundant in six months. A strategic look at the future needs of users in terms of what they would like and what hardware and software is becoming available would be of benefit as it will give users a sense of technological developments and allow technology to fit their needs rather than vice-versa.

Current problems - A list of problems is something that can be easily drawn up on a departmental level and shared. It is often the case that these problems can be dealt with quite swiftly once recognised rather than being allowed to fester.

Current labour-intensive tasks that could be automated - The identification of the most tedious parts of every department's day could help to inform the IT policy.

Backups - It is important to have a strategic plan to back up and secure information. Organisations must know what information is being stored where. Furthermore, backups should be stored safely and, preferably, offsite to ensure that work is not completely lost should the worst happen. If the worst happens, a good backup is one less tihng to worry about and can mean you can get back to work as quickly as possible.

Redundancy - Try to analyse the parts of the network that are mist used and most valuable and ensure, that if they go down, you can stil continue. Redundancy can be built into any system in several ways, including having backup Internet access, having a RAID storage array that copies files to multiple disks & having uninterruptible power supplies that will keep equipment working in the event of short power ourages and shut it down safely in the event of long ones.

Inventory - An inventory often helps inform policies for upgrading. Its use might mean that equipment is down for less time when there is a problem as support information can be gleaned more quickly.

Website - The web is fast becoming the easiest way of getting information. More and more people use it every day and it is ever more important to provide fresh, up-to-date content over the Internet. It is therefore important to know who is in charge of reviewing the information on the website, who will keep the site up-to-date and how often this information will be checked and changed. Furthermore, periodically polling each department in your company to see if there is more information that they would like to include can be a good idea as it enables new ideas and initiatives to be better communicated to the general public.

Syncing - An understanding that files can be synced can be helpful as it means that more resources can be made available offline.

Terms of use (network, email and Internet) - there are a number of important steps that the companies can take to ensure that their staff are aware of what conduct is satisfactory over the network, email and Internet. New staff might have terms of conduct written into their employment contracts and organisations might consider the use of a disclaimer on all outgoing communications.

If you are thinking of changing your network infrastructure and would like either to approach the issue strategically or to find an IT firm who will, please call us on 0116 283 6699 or email info@stjamessystems.com and ask for a free consultation with one of our experts. We can oversee all of the issues outlined above and will be happy to hear from you.

Satisfaction 100% guaranteed

In a move that makes St James Systems unique in the UK, a 100% money-back guarantee is now offered on all web services including design, optimization, copywriting and marketing.
This means that if you are unhappy with our work. for any reason. we will not charge you for it.

This decision was reached after research undertaken on 250 businesses in the Midlands which revealed that our confidence in our services could be better used. The moneyback guarantee means that we can stand behind our services and that there are no risks for our customers. This is a win-win situation
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Planning Your Web Presence

These days, a website is a must for businesses. With over 8 in 10 businesses using broadband, the Internet has become as useful a resource as any to find information.

Ask yourself how you find information about potential suppliers. Do you use the Yellow Pages, do you look in the newspaper or in trade magazines or do you finds search engines like Google are far quicker and can deliver informaiton that answers all your questions?

The planning of a web presence should never be taken lightly. You are creating a shop window (or even a shop) that is acting as your online ambassador 24 hours a day. If you judge the people you do business by how they appear then people will judge you by your website. This can be truly liberating, however, as the Internet gives even the smallest business the chance to shine. This can only happen, though, if thought is given to the following aspects of your online arm:

Domain Name - The first step in gaining a web presence comes with registering a domain name. Ensure that your name makes it clear what your company is about as this will help your search engine rankings in the long-run.

Hosting - In order to put your site on the Internet, it must be hosted on a web server. There are a myriad of hosting companies offering different services. You need to think whether you're going to stream video or audio from the site, whether the site is built on a database, what scripts the server needs to run (do you just need a contact form or will you need something more elaborate) and how many people will use the site in order to make an informed decision.

Copywriting is an important part of selling online. Our research has shown that clear, well-written copy on the homepage of an e-commerce site increases sales by 40% on average.

Design encompasses a number of subjects from the logo to the look, feel and structure of your site. Be sure to set up your site in a way that emphasises what you do and why you do it better than anyone else. Try to devote seperate pages to different elements of your business as this will help larger portions of your site to be of relevance for those searching for you.

Optimization is a key part of any business's web strategy. Without trumpeting yourself to the general public you are practically invisible. Without favourable search engine rankings you limit your audience to those who already know about the site which is not helpful at all.

Try to find an optimizer that knows the specifics of the UK market and the details of UK searches. Be sure that the firm offers statistical packages showing not only how you are improving in the rankings but how many people are visiting your site as a result of the optimization process.

Marketing - A good design firm should be able to offer marketing services. Marketing can cost as much or as little as you want it to and it can bring massive rewards. Try to include a news page so that your site's content is kept fresh and up-to-date. Include anything that is newsworthy in this section and people will begin to pick up on it.

Advertising - If you are advertising products or a high-value service you may need to consider a pay per click advertising scheme. This can bring you instant traffic and sales. See if your design firm has pay per click services.

Email campaigns - In order to keep your clients and customers up-to-date, an email campaign can be an unobtrusive but highly effective way of increasing sales. Try to run a campaign before every special offer or change in your company's practices. Be sure that your campaign tracks the number of emails that are read, the number that are bounced back & treated as spam and the number of sales made as a result of the email so that you can calculate your return on investment.

If you are thinking of starting a website and would like to approach the issue strategically, please call us on 0116 283 6699 or email info@stjamessystems.com and ask for a free consultation with one of our experts. We offer all of the services outlined above and will be happy to hear from you.

Data cabling & New Electrical Regulations

From July 1 2008, all commercial, domestic and industrial wiring installations must be designed, constructed, inspected, tested and certificated to meet the requirements of BS 7671: 2008 the new IEE wiring regulations.

This new set of regulations offers the first new edition of electrical standards since 1991 when the 16th Edition was first printed and enables the combination of new products & technologies into a safe electrical framework & it allows for continues harmonization with European standards.

St James Systems have undertaken a number of data installations since 2003. With wireless speeds being up to 20 times less than the speed of wired data cabling and with wireless networks being far more susceptible to environmental factors, a wired network is always preferable to a wireless one in a business setting. St James Systems have worked with a number of firms across the midlands installing networks for as few as 2 computers and as many as 200. We have recently worked with companies like JCB and with Alstom to develop and refurbish their offices and to enable the smooth, fast and efficient transfer of data between different members of the organisation.

If you are considering installing data cables, please ensure that they will be compliant to the new standards. Please call us if you are thinking of having any data cabling or electrical work done on the buildings within your organisation and we will talk you through. If you would like for us to arrange for an electrical engineer to visit your site and discuss your proposed changes, we will happily do so.

From July 1 2008, all commercial, domestic and industrial wiring installations must be designed, constructed, inspected, tested and certificated to meet the requirements of BS 7671: 2008 the new IEE wiring regulations.

This new set of regulations offers the first new edition of electrical standards since 1991 when the 16th Edition was first printed and enables the combination of new products & technologies into a safe electrical framework & it allows for continues harmonization with European standards.

St James Systems have undertaken a number of data installations since 2003. With wireless speeds being up to 20 times less than the speed of wired data cabling and with wireless networks being far more susceptible to environmental factors, a wired network is always preferable to a wireless one in a business setting. St James Systems have worked with a number of firms across the midlands installing networks for as few as 2 computers and as many as 200. We have recently worked with companies like JCB and with Alstom to develop and refurbish their offices and to enable the smooth, fast and efficient transfer of data between different members of the organisation.

If you are considering installing data cables, please ensure that they will be compliant to the new standards. Please call us if you are thinking of having any data cabling or electrical work done on the buildings within your organisation and we will talk you through. If you would like for us to arrange for an electrical engineer to visit your site and discuss your proposed changes, we will happily do so.

Maximizing your returns in a difficult economic climate with IT

For many people, computers and technology are the bane of their lives, a necessary evil in the world of work. Not only can computer systems be unreliable but every so often there is another program to learn or the ‘Save’ button of an existing program which seemed to work quite well is hidden in a completely different place. We end up becoming slaves to IT rather than masters of it.

In an economic slowdown, however, businesses can maximize their return on investment by taking control of their IT system. There is still business to be had and companies can get it by maximizing their exposure to clients and potential clients. This article talks about four relatively new facets of IT, their benefits and utility.


Search Engine Optimisation

Search Engine Optimization (SEO) is unique. There is no better way of putting businesses in touch with targeted customers than by placing your company right in front of people who are looking for the services you provide. SEO opens up a market of people who have no idea about your company but who want your products and services.
In order to do this, your SEO firm should take the time to get to know you, your products and services. They should try to get the most targeted visitors to your site rather than maximize the number of visitors (as 100 people interested in the mechanics of a car will not do the same business as 1 person interested in buying a car).They should give you a strategy of changes both on the website and off and their details of a link building strategy. If we imagine that search engines are a meritocracy with the best information being placed first, the more links to a site from authoritative websites effectively mean that there are more votes for that site as an important destination. A link-building strategy thus helps your site leap up in the rankings as it means that sites with authority in your area of expertise are recognising you.
SEO is often much cheaper than an advertising campaign (such as one using Google Adwords) and it is much more long lasting – your products remain in the search engine even after your budget limit has been reached.


Email marketing

Email marketing provides a way of reaching your clients and prospective clients for a fraction of the costs of a mailshot or advertising campaign. A monthly newsletter or a listing of special offers can pique the attention of prospective customers and get them to find out more about you. The Direct Marketing Association in the United States recently reported a return on investment of 57 times. For each £1 spent on email marketing, £57.25 is received in sales.

The advantages of an email marketing campaign are that an unlimited number of emails can be sent for practically no cost (when compared to the cost of a mailshot, this is quite an eye-opener). More importantly, the sender can find out who has opened their email, who has not, who has clicked through onto their site and who has done this many times, helping businesses to build up a picture of those interested in their products.

The downside of email marketing is spam. Your IT consultancy should give you advice on appropriate use of email marketing and should prevent you from killing the golden goose. However, the reason we have spam is that email marketing works and works very well. Although spam might not have a high return, the return on 0.02% people buying a product that has been emailed to 4 million is still very high.

Spam aside, all companies have lists of clients and customers who like to be kept in touch with developments. Many companies build up a lot of good will with clients who like to know about the latest range or discount and, by using this good will responsibly companies can considerably increase their turnover.


Customer Relations Management

Customer Relations Management (CRM) is relatively easy in the early days of a company when there are not many clients and businesses are struggling to find prospective clients. When the number of potential clients and opportunities gets into the hundreds, or even the thousands, it becomes very difficult to keep on top of everything.

In difficult times, companies have to rely more on service and contact with their clients to sustain and grow their business. As a client, t is extremely frustrating when someone says they will call but does not and, as a business, it is extremely disconcerting when you realise that you have missed out on some business because you forgot to make a ‘phone call.

CRM software can make a big difference, automating the processes behind keeping good relations with your clients from reminding you to make a call to helping you see just how many opportunities you are converting, to seeing the return on your investment to linking with the contact page on your website to ensure that clients who reach you electronically are not lost in the bowels of your email.

If you pride yourself on service and want to increase your business in difficult times through good service then CRM can help to take your business to the next level.


Remote access software

Remote access software can be a massive timesaver for businesses. For small companies whose owners go home at night but wish to look at information and emails on the company’s computers, for businesses whose main fee-earners often travel on business and for companies who cannot afford in-house IT staff but need problems resolving quickly, such software can enable companies to work much more efficiently.

IT can be a frustrating and ephemeral sphere but, with a bit of careful planning and advice, in a slowing economic climate, there are numerous opportunities to gain market share over your competition, maintain good customer relations as your business grows and increase your return on investment. IT can, when used with a bit of strategic thought, get workers away from tasks that take time and help them maximize the time that they spend making money.