Search engines don’t care about you, they don’t care about your website, but they do care about their customers. If I get what I’m looking for when I use a search engine, I’ll use it again. Search engines are trying to deliver the most relevant resultspossible for every search.
It sounds harsh but it's excellent advice for anyone trying to create a website that needs to be plugged in to search engines. When thinking about your company's website, be sure to build it with your customers and with the search engines in mind. It is all very well wanting a snazzy or 'flashy' site as it makes you look good but if there is no content, users will not stay around ling & the search engines will not look favourably on your hard work.
This is where some of the sites I have been asked to look at recently have come unstuck. If you look at the Ice Cricket website or the party supplies website, you will notice that they are all light on text-based content. As a result, they will fall behind sites that provide up-to-date detailed text-based content in the long-run.
If you're thinking of designing a website for any reason, please let me know & I'll try to help you where I can.
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