Hello all who attended the Stompernet Live conference or who are interested in finding out what has inspired some of the world's top speakers.
I have been to a number of Stompernet conferences and have always made a note of the reading list. I have found this reading list invaluable & I thought you would do too.
The list isn't complete as I could only be in one place at one time & so I welcome your comments and additions.
Joe Polish:
Jo's story started with the world of offline marketing and charted his life and success as a marketer following turbulent periods of addiction in his late teens. The book he recomended says as much about addiction to ilicit substances as to our addiction to practices and habits that we know are harmful to ourselves, our attitudes and our business.
Change or Die - Alan Deutschman
On the extreme difficulty of changing your habits & engrained behaviours
Dan Thies:
Dan delivered a talk on the 6 things you must know to survive in Internet marketing. The books he recommended related to copywriting, an often neglected part of eCommerce and conversion that can make a significant difference to your bottom line.
Web Copy that sells - Maria Veloso
Catalog Copy that Sells - HG Lewis
Lisa Lang:
Lisa & Brad Falon spoke on the importance of using the Theory of Constraints in developing your business. The greater the throughput, the more money you can make and the better your company is positioned to be able to offer what the competition cannot. Books relating to Brad & Lisa's talks are below:
The Goal - Eli Goldratt
The first of the Theory of Constraints books. It's written as a novel & is very easy to absorb. It's a brilliant & through-provoking read that provides all sorts of excellent analogies for the Theory of Constraints.
It's Not Luck - Eli Goldratt
The follow-up to The Goal. This books takes the thinking of The Goal to the next level. It is again written as a novel and is extremely engaging.
The Critical Chain - Eli Goldratt
This book applies the Theory of Constraints to project management and is essential for anyone who wishes to plan and execute any kind of project in a way that will save them time or money. Whether you're designing & building a website, or working on a planned expansion for your business, this is a great read.
Brad Fallon:
Brad's talk was a fairly high-level analysis of business and business practices. As well as talking aobut the Theory of Constraints, brad also mentioned the following books:
Sway: The irresistable Pull of Irrational Marketing - Ori Brafman
Predictably Irrational: The Hidden Forces that Shape Our Decisions - Dan Ariely
The Only 3 Questions that Count - Ken Fisher
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