The Assault on 'Party Products' - The High Seas Part 2 - Lines of Attack

You may remember that we have been trying to get The Party Catalogue to the top of the search engines for the keyword Party Products. It's steady as she goes this week with the website sitting in the smae position but we have made a number of decisions.

We will be attempting to lift The Party Catalogue in 5 ways:

- Changes to the site
- Link building
- Social Networking and Social Bookmarking
- Article writing and article submission
- Good old PR

Each of these attempts will enhance the reputation of The Party Catalogue and, through the provision of well-written content, will help to deliver increased, targeted traffic in the long term.

Onsite changes will include a rewriting of the META data on the site (this is information that tells search engines about a particular webpage but remains hidden to viewers), a rewriting of the cop on the site and an increase of the copy on the front page and a restructuring of the site to ensure that the search engines focus on the fact that The Party Catalogue is a place that sells party supplies rather than anytihng else.

Link building will involve a campaign that will ask webmasters of sites in the gifts industry if they would consider linking to our site. Links act like votes in the search engines and each link on another person's site is an exit form their site and an entrance to yours - this is a very powerful tool.

Social media work will involve making the most of the new applications that the web is being put to. With over 90 million people on Facebook, with over 10 billion pieces of video media being viewed per month and with people quickly and easily communicating with each other in ways that do not involve the search engines, it is important to have a social presence.

Article writing is a way to enhance the reputation of your brand and to get targeted customers to visit your site. This is a matter of writing good content and finding good content partners.

PR is the art of figting a guerrilla war through the media to get the maximum exposure for the minimum of effort.

Over the next few weeks, you will find out how we use these tools to gain favourable positions for our clients. Stay tuned to find out more.