Wednesday, August 13, 2008

The Assault on 'Party Products' - The High Seas Part 3 - The Press Release

A press release can be an important part of any PR campaign. It can open up your product or service to markets all over the world very easily. There are a number of ways of doing this including writing to local media outlets, writing to interest groups over the Internet, writing on your blog and sending a press release through an Internet portal.

In this instance we are using PRWeb, an online company who make press releases on your behalf. The cost of a submission is around $200 but, if you have the right product to sell, the coverage can be invaluable.

In the press release we have written, we have talked up the size of the Party Catalogue and that it does not rely upon advertising to gain its income.

Press releases must be written in a particular way so that the news media can quickly pick up what you have to say and so that your headline and a quick summary can be posted across the news and the web with the greatest of ease. Anyone interested in writing a press release would be welcome to contact us for advice.

it is always worth consulting with a professional before you send off your press release. At $200, you might be wasting your money and, with copy and content the most important considerations, you want to do it right.

The release is scheduled for 12.05AM PST. Wait & see what happens.

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