Do You know the Holy Grail of Internet Marketing

My friends over StomperNet have lost their minds!

They're giving away Stomping the Search Engines 2 for free as part of their amazing Stomper 09/09/09 launch.

Click here to go to the launch

This formerly $500 product (priced way too low) is just one of the things they're giving away today.

Don't know how they do it.

But there's no doubt they know this stuff - they were teaching SEO before anybody even KNEW about SEO.

Click here to find out more

Teaching - that's what StomperNet does.

And they also announced something called StomperSyndicator, yet another free tool you'd get if you joined.

This thing is the mac daddy of syndicating and distributing content for SEO.

So go check out Day 3 of StomperNet's launch. If you've missed Days 1 and 2, easy to get caught up while you're there.

Check it out now

The Assault on 'Party Products' - The High Seas Part 2 - Lines of Attack

You may remember that we have been trying to get The Party Catalogue to the top of the search engines for the keyword Party Products. It's steady as she goes this week with the website sitting in the smae position but we have made a number of decisions.

We will be attempting to lift The Party Catalogue in 5 ways:

- Changes to the site
- Link building
- Social Networking and Social Bookmarking
- Article writing and article submission
- Good old PR

Each of these attempts will enhance the reputation of The Party Catalogue and, through the provision of well-written content, will help to deliver increased, targeted traffic in the long term.

Onsite changes will include a rewriting of the META data on the site (this is information that tells search engines about a particular webpage but remains hidden to viewers), a rewriting of the cop on the site and an increase of the copy on the front page and a restructuring of the site to ensure that the search engines focus on the fact that The Party Catalogue is a place that sells party supplies rather than anytihng else.

Link building will involve a campaign that will ask webmasters of sites in the gifts industry if they would consider linking to our site. Links act like votes in the search engines and each link on another person's site is an exit form their site and an entrance to yours - this is a very powerful tool.

Social media work will involve making the most of the new applications that the web is being put to. With over 90 million people on Facebook, with over 10 billion pieces of video media being viewed per month and with people quickly and easily communicating with each other in ways that do not involve the search engines, it is important to have a social presence.

Article writing is a way to enhance the reputation of your brand and to get targeted customers to visit your site. This is a matter of writing good content and finding good content partners.

PR is the art of figting a guerrilla war through the media to get the maximum exposure for the minimum of effort.

Over the next few weeks, you will find out how we use these tools to gain favourable positions for our clients. Stay tuned to find out more.

Link Building - Starting Out

The most important part of any optimization campaign is link-building. Getting relevant links from relevant sites to your content will improve your rankings like nothing else.

In order to get you started, I've assembled a few pointers:

Apply to the Open and Yahoo! directories

Submit to solid directories such as Joe Ant, Skaffe and Gimpsy

Join your chamber of commerce, industry association, marketing organisaition, masonic lodge or anything to get your name out.

Issue press releases on a regular basis. Printed media gets you know & media websites will include the printed text & links.

Buy a list of high-profile journalists and contact directly for one-on-one interviews

Backlink your competitors and those ranking ahead of you for link and advertising leads.

Announce your new site in targeted industry magazines. Buy advertising, if necessary.

Comment on the sites of prominent bloggers in your industry to get your site known.

Create a blog and update it regularly. If your site is seen as a destination rather than a passing-place, you will receive more weeks. Add the blog to all the blog directories & RSS feeds to RSS directories.

Some of these things cost money. If you are just starting out, you will learn far more by not paying in the first instance, you will find out how to get links for free & you will quickly find what works. If you have a budget, split it wisely and do not exceed it.