Thursday, July 24, 2008

St James Systems Facebook Group - Are you a Fan?

In an attempt to drag ourselves kicking and screaming into the 21st Century, St James Systems have created a Facebook page as a showcase for the company and its work. the page, which can be found here: http://www.facebook.com/pages/St-James-Systems/20350889982?ref=ts includes pictures, recent work and this blog.

Facebook is an important social networking medium with over 60 million members at the time of writing and St James Systems would urge any other company interested in gaining business over the Internet to do the same.

If you would like to talk about the benefits of an Internet marketing or search engine optimisation campaign then give us a call on 0116 2836699. For now, however, go along to www.facebook.com/business and sign up for yourself.

Wednesday, July 23, 2008

Tintisha.com

St James Systems are working with Tintisha.com on a project that has changed the look of the site and increased its profile on the Internet.

A blog has been introduced to keep customers and those in the audio visual industry up-to-speed with what is going on, a forum has been installed which will aim to answer the questions of anyone who uses audio visual electronics. The site has been revamped and St James Systems have begun optimising it for the word speaker stands and for many others.

Yesterday, 10 times as many people visited the site as when St James Systems started working with Tintisha at the beginning of June.

The aim is to make Tintisha.com the online market leader for speaker stands and gadgets. St James Systems aim to increase the level of traffic visiting the site and the conversion rate (turning those that visit into customers).

Peterborough Cathedral - Website Design

St James Systems are proud to announce that they have won the contract to redevelop the Peterborough Cathedral website. St James Systems will be maintaining the current website until the new site comes on stream. The new site is expected in October.

St James Systems are excited as phase 1 of the developement is an exciting project including new content management tools and phase 2 will introduce some web 2.0 elements, allowing visitors to get involved and interact in a way that is not being done on any Cathedral website.

New Websites - An update

We have been putting a number of new websites online recently and we wanted to show you a couple of them:

Harborough Tiles - Bathrooms, Bedrooms, Kitchens & Tiles: www.harboroughtiles.co.uk

This site has a flash-animated gallery and some information on the different facets of the business.

Louise Wilson Voice Imaging - Voiceover services: www.female-voiceover.co.uk

This is a relatively simple website but very effective. Louise lives & dies on the sound of her voice so we've put up some recordings & we've included a comprehensive FAQ so that her potential clients can feel confident in her.

Tuesday, February 12, 2008

Planning your office network

When running an office there are enough things to worry about without the perils of an IT infrastructure. IT is something we want to be as unobtrusive as possible. When there is a problem and the network goes down, it seems that everything is wedded to computers and that there is nothing we can do. This is more the result of bad planning than the inexorable march of technology on our daily lives. With a bit of thought, with redundancy and backup procedures built into your system, you need not lose valuable time if there is a problem.

In order to have a well-planned network organisations need to think about the following facets of IT:

Network Layout - A periodic review of the changing layout of buildings and the changes in technology that might make for a more reliable network shoud be undertaken. Networking speeds have increased steadily over the years with Fast Ethernet (100mbps) overtaking Ethernet (10mbps) as the common networking speed and then with Gigabit Ethernet (1000mbps) becoming more common over the last three years. It is worth bearing in mind that data transferred using Ethernet speeds will theoretically travel a hundred times slower than that over Gigabit Ethernet. As Internet speeds increase, as more tasks are accomplished over the Internet and as the IT system becomes more integrated, it is important to assess whether the benefits of increased speed in the network outweigh the costs of upgrading equipment. Wireless networking has been in its infancy with limited speeds and ranges being unsatisfactory for use in the office environment but the upcoming 802.11n protocols will mean wireless devices have a wider range and faster transfer speeds. This may be a viable option in the future.

Users - The number of people using the system and their needs should be kept under observation. Each user requires bandwidth, a network identity and licenses for the software you are using.

Hardware - A strategic look at hardware purchase is often advisable. This might mean that the majority of hardware is purchased at the same time ensuring uniformity for users and lower prices. Furthermore, regular diagnostic checks of the hardware can keep everything running smoothly and help in identifying pieces of equipment that need upgrading or replacing.
Software - It is worth keeping a record of the software used across the network and periodically polling users to see if they have changed anything or added any software that might be useful to other users. Furthermore, if an organisation's policy is to bring a certain degree of uniformity to the network, software should be volume-licensed. This will ensure large savings in the long-run. By doing this, it is also easier for people to understand what is happening and quickly pick up on work should a staff member be away.

Shared resources - Some thought should be given to the resources that can be shared over the network, be they public emails, shared files and folders, shared databases or anything else. Sharing resources across the network can save large amounts of time and can avoid duplication of work and resources.

Remote access - Many office networks can be made available online. Company members should be able to check their email or access their PCs remotely. This can be beneficial for sales staff out on the road or for directors or partners that need to check that an important correspondence has been received whilst on holiday.
Upgrade schedule - A schedule that could give a timescale for the upgrading and replacement of PCs is useful on a budgetary level and it would ensure that staff neither become frustrated nor waste their time staring at egg-timers.

Future needs - The future needs of any organisation must be looked at and budgeted for. There is no point in one department replacing some equipment to a system that will be redundant in six months. A strategic look at the future needs of users in terms of what they would like and what hardware and software is becoming available would be of benefit as it will give users a sense of technological developments and allow technology to fit their needs rather than vice-versa.

Current problems - A list of problems is something that can be easily drawn up on a departmental level and shared. It is often the case that these problems can be dealt with quite swiftly once recognised rather than being allowed to fester.

Current labour-intensive tasks that could be automated - The identification of the most tedious parts of every department's day could help to inform the IT policy.

Backups - It is important to have a strategic plan to back up and secure information. Organisations must know what information is being stored where. Furthermore, backups should be stored safely and, preferably, offsite to ensure that work is not completely lost should the worst happen. If the worst happens, a good backup is one less tihng to worry about and can mean you can get back to work as quickly as possible.

Redundancy - Try to analyse the parts of the network that are mist used and most valuable and ensure, that if they go down, you can stil continue. Redundancy can be built into any system in several ways, including having backup Internet access, having a RAID storage array that copies files to multiple disks & having uninterruptible power supplies that will keep equipment working in the event of short power ourages and shut it down safely in the event of long ones.

Inventory - An inventory often helps inform policies for upgrading. Its use might mean that equipment is down for less time when there is a problem as support information can be gleaned more quickly.

Website - The web is fast becoming the easiest way of getting information. More and more people use it every day and it is ever more important to provide fresh, up-to-date content over the Internet. It is therefore important to know who is in charge of reviewing the information on the website, who will keep the site up-to-date and how often this information will be checked and changed. Furthermore, periodically polling each department in your company to see if there is more information that they would like to include can be a good idea as it enables new ideas and initiatives to be better communicated to the general public.

Syncing - An understanding that files can be synced can be helpful as it means that more resources can be made available offline.

Terms of use (network, email and Internet) - there are a number of important steps that the companies can take to ensure that their staff are aware of what conduct is satisfactory over the network, email and Internet. New staff might have terms of conduct written into their employment contracts and organisations might consider the use of a disclaimer on all outgoing communications.

If you are thinking of changing your network infrastructure and would like either to approach the issue strategically or to find an IT firm who will, please call us on 0116 283 6699 or email info@stjamessystems.com and ask for a free consultation with one of our experts. We can oversee all of the issues outlined above and will be happy to hear from you.

Satisfaction 100% guaranteed

In a move that makes St James Systems unique in the UK, a 100% money-back guarantee is now offered on all web services including design, optimization, copywriting and marketing.
This means that if you are unhappy with our work. for any reason. we will not charge you for it.

This decision was reached after research undertaken on 250 businesses in the Midlands which revealed that our confidence in our services could be better used. The moneyback guarantee means that we can stand behind our services and that there are no risks for our customers. This is a win-win situation
.

Planning Your Web Presence

These days, a website is a must for businesses. With over 8 in 10 businesses using broadband, the Internet has become as useful a resource as any to find information.

Ask yourself how you find information about potential suppliers. Do you use the Yellow Pages, do you look in the newspaper or in trade magazines or do you finds search engines like Google are far quicker and can deliver informaiton that answers all your questions?

The planning of a web presence should never be taken lightly. You are creating a shop window (or even a shop) that is acting as your online ambassador 24 hours a day. If you judge the people you do business by how they appear then people will judge you by your website. This can be truly liberating, however, as the Internet gives even the smallest business the chance to shine. This can only happen, though, if thought is given to the following aspects of your online arm:

Domain Name - The first step in gaining a web presence comes with registering a domain name. Ensure that your name makes it clear what your company is about as this will help your search engine rankings in the long-run.

Hosting - In order to put your site on the Internet, it must be hosted on a web server. There are a myriad of hosting companies offering different services. You need to think whether you're going to stream video or audio from the site, whether the site is built on a database, what scripts the server needs to run (do you just need a contact form or will you need something more elaborate) and how many people will use the site in order to make an informed decision.

Copywriting is an important part of selling online. Our research has shown that clear, well-written copy on the homepage of an e-commerce site increases sales by 40% on average.

Design encompasses a number of subjects from the logo to the look, feel and structure of your site. Be sure to set up your site in a way that emphasises what you do and why you do it better than anyone else. Try to devote seperate pages to different elements of your business as this will help larger portions of your site to be of relevance for those searching for you.

Optimization is a key part of any business's web strategy. Without trumpeting yourself to the general public you are practically invisible. Without favourable search engine rankings you limit your audience to those who already know about the site which is not helpful at all.

Try to find an optimizer that knows the specifics of the UK market and the details of UK searches. Be sure that the firm offers statistical packages showing not only how you are improving in the rankings but how many people are visiting your site as a result of the optimization process.

Marketing - A good design firm should be able to offer marketing services. Marketing can cost as much or as little as you want it to and it can bring massive rewards. Try to include a news page so that your site's content is kept fresh and up-to-date. Include anything that is newsworthy in this section and people will begin to pick up on it.

Advertising - If you are advertising products or a high-value service you may need to consider a pay per click advertising scheme. This can bring you instant traffic and sales. See if your design firm has pay per click services.

Email campaigns - In order to keep your clients and customers up-to-date, an email campaign can be an unobtrusive but highly effective way of increasing sales. Try to run a campaign before every special offer or change in your company's practices. Be sure that your campaign tracks the number of emails that are read, the number that are bounced back & treated as spam and the number of sales made as a result of the email so that you can calculate your return on investment.

If you are thinking of starting a website and would like to approach the issue strategically, please call us on 0116 283 6699 or email info@stjamessystems.com and ask for a free consultation with one of our experts. We offer all of the services outlined above and will be happy to hear from you.