The Internet, more than anything, is subject to fashions, fads & whimsy. Everything is transitory and people and their wants change too. Keywords are the same. As users become more savvy & niche markets are opened up, trends in searches change. It is worth keeping on top of this if you want to continue to drive qualified browsers to your site.
In order to research your keywords successfully you need to seek out keywords within your niche; analyze your keywords for potential profitability & decide which keywords are appropriate for your business. Just because a keyword is popular doesn’t mean that it will be profitable for you. That’s where you have to analyze the keywords themselves as search terms and weigh them against your own site concept.
Recheck the keywords you are using every six months. You might not need to make changes but you may get a sense of how your market is changing and what your company needs to do in order to keep up.
No comments:
Post a Comment