It is often very difficult to make your website's local advantege count for anything. UK-based companies look to find advantages to having a UK-based website but don't want to be seen as UK-only enterprises nor do they like beign lost in the global results that many search engines can give.
Last week, Google began to offer a solution. Business location can be registered through Google Webmaster Central. In the tools tab, thee is an option to set the geographic location.
This is especially helpful if businesses trade over the web with a .com domain or if large companies have country-specific sites.
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